Eat Real Food Campaign

This Is Our Moment

While every other Super Bowl ad tries to sell you soda and junk food, Mike Tyson & MAHA™ Center are stepping into the ring with the truth: Processed Food Kills.

Join the Fight for Real Food

The food industry spends billions to keep Americans hooked on ultraprocessed junk. Help us fight back with the truth.

Get InvolvedSupport the Movement

Mike's Story

This Super Bowl ad tells Mike's personal story of losing his sister to obesity and battling his own addiction to ultraprocessed food. He reversed his depression and chronic disease by eating real food.

And now he's telling over 100 million viewers the truth the food industry doesn't want you to hear.

The real food pyramid - whole foods over processed foods

The Numbers Don't Lie

40%+

of American teens are overweight

38%

of American teens are pre-diabetic

79%

of a child's diet in America is ultraprocessed food

In other developed countries, ultraprocessed food makes up less than 20% of a child's diet.

The Campaign

A National Movement

Taxicabs across 14 major cities are carrying the “Processed Food Kills” message. The Super Bowl spot is just the beginning.

MAHA Center taxi cab advertisement - Processed Food Kills
MAHA Center outdoor billboard - Processed Food Kills campaign
MAHA Center outdoor billboard - Eat Real Food campaign
MAHA Center outdoor billboard - Real Food Wins campaign
MAHA Center outdoor billboard - #BiteLikeMike campaign

How You Can Help

Share the Ad Everywhere

Post it on every platform you're on. Text it to your family. Send it to your group chats. Email it to your coworkers. The food industry is spending billions to keep you sick. We have the truth. Let's make it go viral.

Download & Share Assets

Tell Us Your Story

Has real food changed your life? Drop a comment on our posts and tell us how switching to whole, nutrient-dense food transformed your health, your energy level, your family. Your story could inspire someone else to take the first step.

InstagramXYouTube

Spread the Word

The government told us ultraprocessed food was safe. They were wrong. Visit RealFood.gov to learn the science behind healthy eating and discover how you can join the fight for real food in your community and across America.

Visit RealFood.gov

This Is Bigger Than One Ad

This is a movement. The government told us ultraprocessed food and added sugar were healthy for our kids. They were wrong. Americans across the political spectrum are waking up, and together we're going to take back our health.

Real Food Wins.

Get InvolvedSupport the Movement