While every other Super Bowl ad tries to sell you soda and junk food, Mike Tyson & MAHA™ Center are stepping into the ring with a simple message: Eat Real Food.
The food industry spends billions to keep Americans hooked on ultraprocessed junk. Help us fight back with the truth.
This Super Bowl ad tells Mike's personal story of losing his sister to obesity and battling his own addiction to ultraprocessed food — and how, in his words, changing what he ate changed his life. Today he credits real food with helping him feel stronger and healthier than he has in decades.
And now he's telling over 100 million viewers the truth the food industry doesn't want you to hear.
of American teens are overweight
of American teens are pre-diabetic
of a child's diet in America is ultraprocessed food
In other developed countries, ultraprocessed food makes up less than 20% of a child's diet.
Taxicabs across 14 major cities are carrying the “Processed Food Kills” message. The Super Bowl spot is just the beginning.
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Post it on every platform you're on. Text it to your family. Send it to your group chats. Email it to your coworkers. The food industry spends billions marketing ultraprocessed food to your family. We have the truth. Let's make it go viral.
Has real food changed your life? Drop a comment on our posts and tell us how switching to whole, nutrient-dense food transformed your health, your energy level, your family. Your story could inspire someone else to take the first step.
The government told us ultraprocessed food was safe. They were wrong. Visit RealFood.gov to learn the science behind healthy eating and discover how you can join the fight for real food in your community and across America.
This is a movement. The government told us ultraprocessed food and added sugar were healthy for our kids. They were wrong. Americans across the political spectrum are waking up, and together we're going to take back our health.
Real Food Wins.